The complete module page

Alumni & Post-Graduation: your relationship with the graduate does not end on party night

An alumni network that builds itself from the classes that have already graduated, an alumni profile with career path and contact preferences, post-graduation revenue from people who appear in the photos but never bought, upcoming 1, 5, 10, 15, 20 and 25 year graduation anniversaries, reunions with a guest list generated from the class, campaigns with a frozen audience and every exclusion explained, referrals turned into CRM leads, career opportunities and mentorships between alumni and current graduates. With opt-out enforced inside the query, not on the screen.

This is the full reference for the module on a single page: the eight admin screens, the functional areas with every feature listed one by one, the design decisions that explain why the system refuses certain things, the LGPD care that the end of a contract demands, the boundaries with other modules and a glossary of alumni relations terms.

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  • 8admin screens, from the alumni network to careers
  • 0imports needed for the network to show up: it comes from graduated classes
  • 6graduation milestones tracked by default, from 1 to 25 years
  • 4contact types, each with its own opt-in or opt-out
  • 3exports, all with opt-out already applied

Inside the module

8 screens, in the order the work happens

Four blocks in the admin menu. The network shows who has graduated and what was left on the table, relationships turn milestones and segments into purposeful contact, careers put alumni to work for the next class, and settings adjust windows and wording.

01

Network and revenue

Who has graduated, how to reach each person and what they have not bought yet.

3 screens
  • DashboardAlumni by graduation year and by program, how many have contact details, who appears in the photos but has not bought, upcoming graduation anniversaries, preferences answered and opt-outs, recorded career paths and what is in progress for reunions and careers.
  • Alumni networkA directory you can filter by year, class, program, institution, city, field, contact and preference, with the alumni profile, career path, contact preferences, timeline and an export that respects opt-out.
  • Post-graduation revenuePer graduated class: how many alumni appear in the galleries, how many never placed an order, how many of those can be approached, how many bought and how much has been billed.
02

Relationships

The milestone that becomes a reunion and the segment that becomes a campaign, with anyone who opted out left off the list.

2 screens
  • ReunionsGraduation anniversaries inside the window, reunion setup with one or more classes, venue, date, optional link to a ticketing event and a guest list with RSVP, attendance and plus-ones.
  • CampaignsGoal, channel and segment, an audience preview with every exclusion explained, list freezing, export of the frozen audience and a record of how the send was done.
03

Careers and referrals

The alum who refers the next class, offers a job or mentors someone who is still graduating.

2 screens
  • ReferralsA class, person or company referred by an alum, with contact, institution, program, expected year, status and conversion into a CRM lead.
  • CareersJobs, mentorships, events and courses posted for alumni, plus matching an alumni mentor with a mentee from an active class, with sessions and ratings.
04

Settings

The windows and wording the company adjusts. Everything has a default.

1 screen
  • SettingsDays after graduation before someone becomes an alum, anniversary milestones tracked, month window for milestones, opt-out text and signature, with a history of who changed what.

The problem and the fix

What changes after the class graduates

The pain

The day after the party, the class was closed, the contract paid off and the graduate vanished from the admin panel.

With Partiu Formatura

Alumni are not registered by hand: an alum is a graduate whose class has already graduated, read on the fly. The module opens with the whole network on screen, with no import and no list to keep up to date.

The pain

Some graduates have their face in three hundred gallery photos and have never placed an order.

With Partiu Formatura

Post-graduation revenue matches who appears in the galleries against product and selection orders, per class, and flags who can still receive an offer. The sale happens in the gallery and store you already have.

The pain

The class hit ten years since graduation and the company, which has everyone’s list and photos, did nothing.

With Partiu Formatura

Graduation anniversaries show up ahead of time, and the reunion starts with a guest list generated from the classes. A class that only has a year gets an estimated date, and the screen says it is estimated.

The pain

The offer went to someone who had asked not to receive anything else.

With Partiu Formatura

Each person has an opt-in or opt-out for offers, reunions, careers and surveys. Anyone who declined a contact type is left out of that audience, and the filter lives in the query, not in a warning on the screen.

The pain

Someone exported the entire database to a spreadsheet and sent a campaign outside the system.

With Partiu Formatura

There is no export without the preference filter. The network spreadsheet, the guest list and the campaign audience all come out with opt-out applied and require the relationship permission.

The pain

Six months later, nobody could explain why a person received that campaign.

With Partiu Formatura

Freezing a campaign saves the audience at that moment, with the name and contact details of the time and the reason anyone was left out. The question has an answer even after the record has changed.

The pain

A former graduate became a professor at the university and referred a new class by text message. The referral got lost.

With Partiu Formatura

The referral is recorded with who made it and the referred contact, and becomes a CRM lead with its source tagged. Converting it again is refused, so the lead is never duplicated.

The pain

People who asked for their data to be deleted kept showing up on relationship lists.

With Partiu Formatura

A deletion or anonymization request logged in the privacy channel, and not denied, removes the person from the alumni network, matched by email or CPF.

How it works

The graduate’s path after the party

  1. 1

    The class graduates

    Once the graduation or commencement date passes, plus the configured window, the graduates of that class join the network. Without a date, a graduation year earlier than the current one counts.

  2. 2

    The person gets a profile

    Data comes from the graduate’s most recent record. The team records career path and contact preferences, and every change goes to the timeline.

  3. 3

    Leftover revenue shows up

    People who appear in the photos but did not buy are counted per class, and those who accept offers and have contact details go onto the outreach list.

  4. 4

    The milestone becomes a gathering

    The graduation anniversary enters the window, the reunion is created with the classes and guests are generated without anyone who declined reunions.

  5. 5

    The segment becomes a campaign

    The preview shows the audience and the exclusions, the list is frozen, exported or sent through Communications, and the send is recorded.

  6. 6

    Alumni work for the next class

    A referral becomes a CRM lead, a job or course is posted to the network and an alum mentors a graduate who is still in college.

How the system behaves

10 decisions that explain everything else

They explain why the system sometimes does not do what you might expect, and why that is intentional.

Alumni are derived, not registered

An alumni table would be out of date within the first semester and would need an import to exist at all. An alum is a graduate whose class has already graduated, read on the fly, which is why the module opens with the whole network without anyone preparing anything.

Opt-out is filtered in the query

A warning on screen saying the person declined offers gets ignored the first time someone is in a hurry. Anyone who declined a contact type simply does not enter that audience, because the condition is in the SQL that builds the list.

There is no export without preferences

A spreadsheet is the shortest path to sending an offer to someone who opted out. Every export in the module respects the opt-out for the chosen goal and requires the relationship permission, not just the view permission.

No answer is not an opt-out

After the contract ends, the legal basis for a new offer is legitimate interest with easy opt-out, or consent. People who never answered can be contacted, with a way out in every message, and people who declined stay out until they change their mind.

The campaign audience is frozen

Records change: people switch email, decline offers, request deletion. Without saving the list at the moment of sending, nobody can explain why someone received it. Freezing saves name, contact and exclusion reason as of that moment.

Revenue is read, not copied

Galleries, orders and products already have an owner in the platform. The module shows what the alum has available and has not bought, and sends the action to the existing gallery and store, without keeping a second order list.

An estimated date beats a missing class

Many older classes only have a graduation year. Instead of dropping those classes from the milestone list, the system estimates the date in December and says on screen that it is estimated.

The module does not send messages

Inviting generates the list and the campaign freezes the audience, but sending goes out through Communications, WhatsApp or phone, and is logged here. Direct sending will come once there is bulk sending with reusable auditing.

A mentor must have opted in to careers

Picking as a mentor someone who declined career contact would be reaching that person through the back door. The server refuses it, and also checks that the mentee belongs to a class that has not graduated yet.

A deletion request removes people from the network

A deletion or anonymization request made in the privacy channel applies to relationships too. As long as it has not been denied, the person does not appear in the network or in any list generated from it.

The boundaries

Where post-graduation ends and the rest of the system begins

The module never keeps a second copy of anything. It reads what already exists and returns what it produced through the same path as the rest of the platform.

Classes

The alumni network is the class after its graduation date. Graduation date, commencement date and year come from the class record, and there is no other source.

Graduates

Name, contact, city and CPF come from the graduate’s most recent record. The module does not duplicate personal data, it only adds career path and preferences.

Galleries

Post-graduation revenue reads who was tagged in the photos plus product and selection orders. The offer takes the alum back to the gallery that already exists.

CRM

The referral becomes a pipeline lead with its source tagged. Without the CRM in the environment, referrals are still recorded and tracked here.

Communications

Reunion invitations and campaigns go out through the Communications channels. The module delivers the frozen list and logs the send.

Tickets

A reunion can be linked to an event in the ticketing module, so invitation sales follow the same path as any other event.

Governance

Who sees what, and what runs without anyone asking

4 separate permissions

Checked on screen and in the API. Exporting any list requires the relationship permission, not just the view permission.

  • ViewDashboard, alumni network, profile and post-graduation revenue. Read only, nothing changes.
  • RelationshipsPreferences, career path, reunions, campaigns and every export.
  • CareersReferrals, lead conversion, opportunities and mentorships.
  • SettingsAlumni window, milestones, opt-out text and signature.

What gets calculated without anyone asking

There is no alumni load to schedule and no list to refresh. Each screen builds what it shows on the fly, from classes, records and galleries.

  • Who is an alumEach class’s reference date is compared with today minus the configured window, and graduates join the network once it passes.
  • Removal by deletionDeletion or anonymization requests that have not been denied are matched by email or CPF and remove the person from the network.
  • Graduation milestonesThe configured anniversaries are calculated for each class inside the month window, with an estimated date when only the year exists.
  • Revenue per classPhoto tags, product orders and selection orders are matched per person and summed per class.
  • Campaign previewThe segment is applied to the network and each person gets either an entry or an exclusion reason, with nothing saved until freezing.
  • Environment structureOptional tables and columns are checked with a five minute cache, so an applied migration shows up without restarting the service.

In practice

4 everyday situations, from problem to result

01

A full gallery and no orders

The scenario

A medical school class had graduated eight months earlier. The gallery was published, facial recognition had tagged almost everyone, and half the class had never bought anything.

With the system

Post-graduation revenue showed how many alumni appeared in photos without an order and how many of them accepted offers and had contact details. The campaign was built with that class as the segment, the preview explained who was left out and the audience was frozen.

The result

The offer reached only the people who could receive it, the send was logged and new orders showed up in the gallery itself, with no parallel list.

02

The law class turns ten

The scenario

Three law classes that graduated the same year would reach ten years since graduation in six months, and the contact list was scattered across old group chats.

With the system

The milestones appeared on the reunions screen inside the configured window. The reunion was created with the three classes, linked to a ticketing event, and the guest list was generated without anyone who had declined reunions.

The result

Invitations went out through Communications, RSVPs and plus-ones were marked on the list and invitation sales followed the same path as any event.

03

The alum who became a program coordinator

The scenario

An engineering graduate, now a coordinator at a university, mentioned to the team that the new class did not have a graduation company yet.

With the system

The referral was recorded with him as the referrer, plus the institution, the program and the email of the class representative, and converted into a CRM lead sourced as an alumni referral.

The result

The sales rep got the lead in the first pipeline column, knowing where it came from, and the alum’s career path was updated on the profile.

04

The request to stop receiving everything

The scenario

An alum replied to a notice asking not to receive offers, but said she would like to hear about her class reunion.

With the system

The team marked an opt-out for offers and an opt-in for reunions on her profile. The next offer campaign left her out with the opt-out reason, and the reunion list included her.

The result

Her preference applied to both lists without anyone having to remember, and the timeline recorded when and through which channel the change came in.

Glossary

Alumni relations terms, in plain language

The admin panel is written in Portuguese. If you came looking for industry terms from alumni management, this is what each of them means inside the system.

AlumniEgressos
People who have already graduated. Here, the graduates whose class is past its graduation date.
EgressoAlumnus
A graduate from a class that has already graduated, derived from the class record with no record of their own.
MarcoGraduation anniversary
A number of years since graduation that the company tracks, such as 5, 10 or 25.
ReencontroReunion
The event that brings one or more classes together at a milestone, with a guest list generated from the classes.
Opt-outContact refusal
A request not to receive a type of contact. It stands until the person changes their mind and is applied in the query.
Legitimate interestLGPD legal basis
The basis that allows contacting people who did not answer, as long as every message offers an easy way out.
Frozen audienceAudience snapshot
The list saved at the moment of freezing, with name, contact and exclusion reason as of that time.
SegmentAudience filter
The set of network filters used to build a campaign audience.
IndicaçãoReferral
The class, person or company an alum refers, which can become a CRM lead.
MentoriaMentorship
Matching an alum with a graduate from an active class, with logged sessions and a rating.
Post-graduation revenueReceita pós-formatura
What the alum has available to buy and has not bought yet, read from galleries and orders.

FAQ

The questions that come up when evaluating the module

Do I need to import a list of former graduates?

No. The network is built from the classes that have already graduated and from the graduates’ records. When a class passes its graduation date, its graduates show up on their own.

What about older classes with no graduation date?

They come in through the commencement date, and if both are missing, through a graduation year earlier than the current one. For milestones, the date is estimated as December of that year, and the screen flags the estimate.

Does the system send the campaign or the reunion invitation?

No. The module generates the list, freezes the audience and lets you export it. Sending goes through Communications or whatever tool the company uses, and is logged on the campaign with who sent it and how.

How does LGPD work after the contract ends?

Each person has an opt-in or opt-out for offers, reunions, careers and surveys. People who never answered receive messages with opt-out in every contact, people who declined are left out of that audience, and people who requested deletion leave the network.

Can alumni update their own data?

Today, career path and preferences are recorded by the team in the admin panel, with the data source. The alumni area in the app does not exist yet, but the preferences API has already been designed for it.

Do referrals require the CRM?

Not to record and track them. To convert them into leads, yes, and the CRM requires an email on the lead: without the referred person’s email, the conversion is refused with an explanation.

Where do photo sales come in?

In the gallery and store you already have. Post-graduation revenue only points out who appears in the photos and has not bought, per class, and who can be approached.

Keep exploring

The modules that work alongside this one

Classes

The class at the center of the system. Its graduation date is what turns a graduate into an alum.

View page

Galleries

Facial recognition, photo and product sales. That is where the revenue left on the table comes from.

View page

CRM

B2B and B2C pipeline and lead capture, where the alum’s referral ends up.

View page

The graduate who graduated with you could be the next class you serve

We can open the alumni network with your graduated classes, show the revenue left in your galleries, set up a milestone reunion right in front of you and talk about the rollout path for your reality.

Talk to a specialistSee plans