Graduation operation · Communication

Class communication: targeted announcements, WhatsApp with support and no more chaotic group chats

Talking to hundreds of graduates through a group chat is guaranteed noise: the important notice gets buried under memes and nobody knows who read it. Here, communication is targeted by class, payment status and event, goes out via push, email and WhatsApp, and support comes with a queue, an owner and a history.

The problem and the fix

The problems Communication solves every day

If any of these situations sounds familiar, it is because they happen in almost every graduation company, until the right system comes in.

The problem

The commencement ceremony notice gets lost in the class group chat and half the class never hears about it.

With Partiu Formatura

Targeted announcements straight to the app, email and WhatsApp, with delivery and read tracking.

The problem

Billing reminders and event notices go to everyone, including people who already paid.

With Partiu Formatura

Audience defined by payment status, class and event, so graduates who are up to date never get a collection notice.

The problem

Support happens on the personal phone of whoever answers, with no history and no handoff.

With Partiu Formatura

Support with a queue, an owner, a department and a history per graduate, on the company's number.

The problem

Nobody can answer the same question a hundred times without losing their mind.

With Partiu Formatura

A chatbot with its own flow for repetitive questions, handing off to a human when the topic calls for it.

The problem

The company has no idea whether its communication is working.

With Partiu Formatura

Metrics by campaign and by channel, with delivery, reads and replies.

In practice

Real examples of Communication working for you

Everyday situations at graduation companies, from the problem to the result, using the modules on this page.

01

Venue change announced without a single phone call

The scenario

The graduation ball changed venues three weeks before the event, and the company needed to make sure everyone knew.

With the system

A targeted announcement went out to the class via push, email and WhatsApp, with the new address and a map.

The result

Read receipts showed who hadn't seen it, and the team reached out individually to just that small group.

02

Billing that doesn't bother people who paid

The scenario

The old collection schedule fired at the whole class and drew complaints from people who were up to date.

With the system

The audience is now defined by payment status, with overdue ranges.

The result

Communication became more effective and complaints about unwarranted collection notices stopped.

03

Support with continuity

The scenario

The agent responsible for the class went on vacation, and the conversation history was on her phone.

With the system

Support now runs on the company's number, with a queue per department and history in the graduate's record.

The result

Her replacement took over by reading the full history, without asking the graduate to tell the story again.

How it works

How information flows through Communication

Every step is a real module, and what comes out of one goes into the next without anyone typing it again.

  1. 1Audience definedEach send picks class, event, payment status and profile, without reaching people who shouldn't get it.
  2. 2Message builtA reusable template with a preview before it goes out, so you don't make mistakes in front of hundreds of people.
  3. 3Multichannel deliveryPush, email and WhatsApp in the same send, respecting each person's preference.
  4. 4Reply handledWhoever replies lands in the right department's queue, with history and an owner.
  5. 5Results measuredDelivery, reads and replies per campaign show what worked and what didn't.

Module by module

Everything included in Communication

6 modules and 34 features on this page, all running on the same class, graduate and event records.

Targeted Announcements

The right message to the right group, on the channels people actually use.

  • Audience by class, event, payment status and profile
  • Simultaneous delivery via push, email and WhatsApp
  • Scheduled sends
  • Delivery and read tracking per recipient
  • Templates reusable across classes
  • Preview before sending, so nothing goes out wrong

WhatsApp with Support

The channel graduates use, organized like a real help desk.

  • The company's number, not a personal phone
  • Queue per department, with owner and response time
  • Conversation history inside the graduate's record
  • Handoff between agents with context
  • Closing with a record and a category
  • Business hours and an automatic reply outside them

Chatbot

The bot handles what is repetitive, and everything else becomes human support.

  • Flow built by the company itself, no coding required
  • Duplicate copies, boleto and schedule lookups through the bot
  • Handoff to a human when the topic falls outside the flow
  • What the bot answered is logged in the history
  • Metrics on resolution without human intervention

App and Notifications

Communication where graduates already look every day.

  • Push notifications for announcements and reminders
  • Announcement center inside the app
  • Direct messages between company and graduate
  • Conversations protected by end-to-end encryption, with a privacy notice right on the screen
  • Conversations between graduates are not read by staff; conversations with a department are handled by the team in charge
  • Channel preference respected per person
  • Automatic reminders for events and due dates

Email and Newsletter

Longer-form communication, with a built-in editor.

  • Block editor to build the message
  • Templates by type of communication
  • Targeting with the same criteria as announcements
  • Open and click metrics
  • Record of what was sent in the graduate's history

Metrics and Governance

Communication needs numbers and controls too.

  • Delivery, reads and replies by campaign and by channel
  • Comparison across classes and periods
  • Permissions for who can send to the whole base
  • Audit trail of who sent what, and to whom
  • Cleanup of invalid contacts

Find the right plan for Communication

Compare the modules and choose the setup that fits your operation.